oh apple, no not the pie...

I absolutely love the mac commercials:
http://www.apple.com/getamac/

They are so clever, they have a clear message and they are memorable.
This dude, however, calls them meanspirited and says they aren't effective:
http://www.slate.com/id/2143810/

"My problem with these ads begins with the casting. As the Mac character, Justin Long (who was in the forgettable movie Dodgeball and the forgettabler TV show Ed) is just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast. He's perfect. Too perfect. It's like Apple is parodying its own image while also cementing it. If the idea was to reach out to new types of consumers (the kind who aren't already evangelizing for Macs), they ought to have used a different type of actor."

Come on, first of all, we all know that everyone wants to be the cool hoodie-wearing hipster, even if they don't admit it, and second of all the person represents the mac itself not neccessarily the consumers who buy it so to pick a less perfect actor for the part would be misleading and not representative of the product, and third of all, they use the commercials to show that macs can expand their usage, like the one where he is dressed in suit and has just come from a "meeting."

And his second point:

"The final straw, for me, is that the spots make unconvincing claims. The one titled "Network" has a funny bit where "that new digital camera from Japan" is represented by a Japanese woman in a minidress. While Hodgman has trouble talking with the woman, Long speaks Japanese and shares giggles with her because "everything just kind of works with a Mac." Now, I happen to have a digital camera from Japan, and it works just fine with my PC. It did from the moment I connected it. Similarly, the spot titled "Out of the Box" (again, a very funny visual metaphor, with Hodgman and Long crouching in cardboard boxes) suggests that new PCs require tons of attention and alteration when you first fire them up. But I bought a new ThinkPad notebook just a few months ago, and it ran on all cylinders pretty much straight out of the gate. Why insult my intelligence by telling me something that I know isn't true?"

But it is true, I grew up as a PC user and was converted as a senior in high school to Macs. When I went to collge I bought my first Mac and I will never go back. No more installing drivers or oh no i lost the software to that so I can't hook it up. Not to mention that mac interfaces are a lot more intuitive and user friendy. There are fewer cords, it doesn't even all have to be color coded as PC cords are, because its all so damn easy. Basically Macs rule!!